Danicah Waldo directing the cast of Sally, Get the Potatoes on set in New York City.

Danicah is an award-winning director, writer, producer, and acting coach, with a lifetime of industry experience.

Danicah Waldo directing a child actor on set in New York City
Danicah directing a live-action period piece on set in New York City with LIT Videobooks.
Headshot of director, writer, producer, and acting coach, Danicah Waldo.

Danicah Waldo is an award-winning director, writer, producer, and acting coach based out of New York City.

​After working as an actor throughout her childhood and earning her BFA in Musical Theater from Pace University, Danicah got her 10,000 hours directing and producing narrative short films starring kids for the Applause New York YouTube channel, which now sits at 1.5 million subscribers and 1 billion views.

In 2021, she joined LIT Videobooks, a start-up production company that transforms bestselling nonfiction books into dynamic documentary-style films. She now holds the title of Director of Production, which includes directing all of the live-action elements of the videobooks, and building the entire production system from the ground up.

She started Yellow Chair Films to produce her debut narrative short film, Sally, Get the Potatoes, which has gone on to win awards at festivals worldwide.

Danicah is a member of the Alliance of Women Directors and NYWIFT.

Danicah directing on-location in Brooklyn, New York.
Danicah directing live-action content in Los Angeles.

With thousands of hours on set and experience across nearly every department, Danicah brings a deep, practical understanding of storytelling to her work as a director. She leads with clarity and collaboration, creating an environment where cast and crew feel supported and the work can thrive.


Sally, Get the Potatoes marks Danicah’s debut narrative short as a writer and director. A deeply personal passion project, the film was brought to life by an extraordinary team—including former students who stepped up as Executive Producers and colleagues from LIT Videobooks who generously volunteered their time and talent.

Since its premiere in May 2024, Sally, Get the Potatoes has screened at over 25 festivals worldwide and earned more than 15 awards, including Best Short Film and Best Director.

Sally, Get the Potatoes

Official Trailer


While directing all live-action content at LIT Videobooks, Danicah consistently delivered high-quality work—on time and under budget. She collaborated closely with producers and writers to bring their creative visions to life, and it was through this work that she found her trusted crew in New York, many of whom she continues to collaborate with today. Immersing herself in casting and large-scale production, LIT Videobooks became the place where Danicah truly came into her own as a director.

How to Talk to Anyone (Clip)

Live-Action Director | LIT Videobooks

Oh Crap! Potty Training (Clip)

Live-Action Director | LIT Videobooks

Exactly What to Say (Clip)

Live-Action Director | LIT Videobooks

Influence (Clip)

Live-Action Director | LIT Videobooks

Thinking in Bets (Clip)

Live-Action Director | LIT Videobooks

The Intelligence Trap (Clip)

Live-Action Director | LIT Videobooks

Rich Bitch (Clip)

Live-Action Co-Director | LIT Videobooks

Connect (Clip)

Live-Action Co-Director | LIT Videobooks

Truth & Lies (Clip)

Live-Action Co-Director | LIT Videobooks


Applause is where it all began. Director, producer, writer, acting coach, UPM, 1st AD, production designer, camera operator—there was nothing Danicah wouldn’t do to bring those short films to life. These early projects helped shape her voice as a filmmaker, and have since reached a global audience of over 1.5 million subscribers and 1 billion views.

Filter Face (180 million views)

Co-Director | Applause New York

Obsessed Much (78 million views)

Co-Director | Applause New York

The Princess Who Loved Ballet (20 million views)

Director | Applause New York

Too Cool for Pool (28 million views)

Co-Director | Applause New York

Back to Kindergarten (15 million views)

Director | Applause New York

Almost Married (18 million views)

Co-Director | Applause New York

Film Inquiry Interview

ThisFunktional Interview

LRM Online Interview

Why Coach with Danicah?

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